Our Story

The Vibe Check

Let’s be real—life’s stressful.  Deadlines, drama, doomscrolling… it adds up.

Fidget Armour is here to help you handle it without sacrificing comfort or style.  Our gear come equipped with built-in fidget features so you can self-soothe, de-stress, or stay dialed in—without anyone even noticing.

No clunky gadgets.  No weird looks.  Just everyday gear that actually supports your mental game.

 

The Mood

We make gear that cares how you feel.

Our mission is to empower you to take control of your mental well-being through smart, wearable design.  We're all about function, fashion, and feeling good—from the inside out.

 

The Glow-Up

We’re building a movement—where taking care of your mind is as normal as throwing on your favorite gear.

Join us as we keep leveling up, drop by drop.

This is just the start.

 

Our DNA

Fidget Armour began with a simple idea: what if your gear could actually help you chill? Co-founder Sarfaraz Khan, with over a decade in the fashion industry—running a garment factory and consulting for top brands—recognized a gap: stress-relief tools were everywhere, and stylish clothes were too, but no one was blending the two.

To bring this vision to life, Sarfaraz partnered with Branded Supply, a pioneering New York City-based venture studio led by a renowned team of successful social media entrepreneurs passionate about building world-class businesses with today's creators, influencers, and celebrities. With nearly 15 years of experience, Branded Supply has launched product brands with some of the biggest influencers globally.

Together, they have created apparel that's more than just a fit—it's a wearable gear designed to help you stay calm, focused, and grounded, wherever life takes you.